Blood, Sweat and T-Shirts

19 04 2008

What are you doing next Tuesday – April 22, 2008 – at 9pm? If the answer to this question is “nothing” then I would implore you to make a date with your television and watch the four-part documentary on BBC Three entitled Blood, Sweat and T-Shirts.

According to the BBC Three website, the programme will involve taking young fashion addicts and shop-a-holics from England to India, in order to learn about where the clothes that they purchase are made.

Six young fashion addicts experience life as factory workers in India, making clothes for the British high street. In this four-part series, the six work in the mills of India’s cotton belt and stitch clothes in cramped back rooms, sleeping next to their sewing machine. See how it changes their attitudes to cut-price clothing.


The six participants in India
(Copyright: BBC)

Among the six fashion conscious 20-somethings include: Georgina, 20, a telesales executive that believes wearing clothes once and then chucking them away is acceptable, Mark, 24, an account manager that likes to dress to impress and Tara, 21, who wants to become a fashion designer.

So don’t forget to put this date into your diary; find out more information by clicking here.

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2 responses

28 04 2008
Blood, Sweat, T-shirts, Telly and Alexa Chung : » Blog Archive Impactt Ltd

[…] It is testament to the growing interest in ethical trade that the programme has been made at all, but it is far from the only ethical trade project in media at the moment. Alexa Chung is planning a similar experiment in her own sweat shop in Covent Garden, while the BBC has recently launched a website about ethical trade in the fashion industry. This new interest in ethical trade, and the BBC TV programme in particular, has created quite a stir in the blogosphere and have been the subject of several blogs. […]

30 04 2008
A.Cooke

Hi, I have only watched the second program, my first impressions were they seem to be naive, rude and spoilt individuals. I can only hope that at the end of their experience that they will be able to respect the people of the country, that it is not the indivdual workers that are wrong but the western retailers, who seem to be pressuring them to so many garments for so little money.

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